Sheep Feeds

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Keepers Choice- Duffields Game Feed brand February 11, 2021

Keepers Choice – Game Feed from Duffields  

Since 2010, Keepers Choice – the UK’s premium game feed brand – has been owned, manufactured, and distributed by WL Duffield & Sons Ltd.

Benefitting from the core Duffield values of tradition, respect and trust, Keepers Choice has gone from strength to strength since 2010.

But what, asides from benefitting from the Duffield values, makes Keepers Choice such a firm favourite with game farmers and keepers alike?

First, Keepers Choice is made to rigorous standards that produce birds that are fit but not fat, well feathered, alert and of uniform size. The success of rearing game birds is becoming ever more challenging and stress from any source, including disease and feed not fit for purpose, will put any desired outcome at risk. To help the birds make the most of Keepers Choice Feeds, certain additives are incorporated into the range as standard to promote feed safety & hygiene, gut health, digestibility, and feed efficiency.

With Keepers Choice Feeds range being made and delivered from Duffield’s mills in Norfolk, Kent, and Somerset, it is able; given suitable notice, to deliver the right product at the right place at the right time.

Strong and durable bags are used with the added benefit of each product being in a colour coded bag.

Keeper Choice full range of game feeds include breeder and chick rearing rations, poult pellets, maintenance pellets and holding mixes. The range includes the following –

  • Organic Acids – promoting bacterial resistance and general bird health.
  • Added Vitamin A & D – supporting the immune system and healthy, strong bone growth.
  • Added Selenium – enhances fertility, hatchability, and good chick viability.
  • Omega 3 Fatty Acids – vital for development of the brain and nervous system.
  • Added Enzymes – aids the digestion of minerals such as phosphorus, increases availability of starch and fibres in the feed and improves feed utilisation.

Lamb Feeds

New season sheep feeds from Duffields February 10, 2021

Duffields have a  superb range of sheep feeds

Duffields Ewe Feeds and Lamb Feeds are tried and tested diets designed for optimizing production and feeding efficiency.

Our Prime Lamb Creep Pellets is one of the best diets on the market for top performance and efficient early lamb production

Contact us today for further information and prices

Duffields (South West)    Mill Expansion Project October 27, 2020

Duffields South West have recently completed an expansion project at a cost of £2 Million.

The expansion will future proof the mill and gain some much-needed extra capacity (Approx. 25,000t) to ensure we can meet customer demand for now and the future.

The project was split into a 3-phase programme starting in April 2019.

Phase 1

Phase 1 of the project was to create six extra new finished product storage bins within our out-loading structure. The six new bins are located directly above the weighbridge and have a holding capacity of 30 Tons each or just over an artic load of feed. This has increased our overall finished feed storage to 560 Tons. The bins and transfer system are capable of loading an artic in less than 20 minutes which improves our turnaround time between loads.

Phase 2

Phase 2 of the project began in September 2019 and was completed in April 2020.

It comprises of a new stand-alone Raw Material storage structure housing ten Raw Material bins, a three Ton batch Weigher and transfer system. The ten bins have a holding capacity of 40-50 Tons dependent on the density of the material. This has increased our overall Raw Material storage capacity to approximately 1200 Tons or 42 artic loads! This has had a positive impact on planning raw material intake and will ensure we can cope with demand.


Phase 3


Phase 3 took a lot of planning and was the most expensive phase of the project. We have removed our double pelleting system which comprised of three pellet Presses, a conditioning system and a horizontal Cooler which produced an average of 8 tons per hour.

In place we have installed one giant pellet Press costing £320k, an Expander to condition the feed and a counterflow Cooler which collectively are capable of producing 16 Tons an hour!


The new Expander machine is designed to impart mechanical energy to the feed and break down the structure of the raw materials to use the natural starch and oils to bind the feed, thus presenting a plasticine like product to the Press to be pelleted.

This will allow us to combine the more challenging raw materials and ensure we achieve a good quality finished product.
























Even Chickens enjoy Halloween ! October 22, 2020

Picture courtesy of Jade Lanham Easton College Norwich 

Re seed your grassland this Autumn for improved production from forage July 16, 2020

Re seeding older grass swards can significantly improve production from home grown forage

Did you know-
Latest industry figures* confirm -new swards can produce around 22% more production of DM than an old sward
-Around 1/3 increase in energy yielded
-Up top 5x more efficient use of Nitrogen fertilizer applied

Duffields have a comprehensive range of mixtures to suit all situations whether short term silage or long term grazing and silage

We also have root and forage seed and specialist bio diversity  mixtures

Please give us a call
Delivery from 1 acre pack up wards!

grass leaflet 2020

Clamp Buster reseed grass ley

*Source Barenbrug